Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
NBCUniversal's Krishan Bhatia to join Amazon as vice president - global video advertising, Amazon Ads
In his new role, Krishan Bhatia will lead global sales where he would seek to monetise Amazon's growing video operations which is tied to Prime Video, Twitch and Freevee.
In his new role, he will lead global sales where he would seek to monetise Amazon's growing video operations that is tied to Prime Video, Twitch and Freevee. (Image source: X)
Krishan Bhatia, who led NBCUniversal as a senior executive, will be joining Amazon as vice president - global video advertising, Amazon Ads.
In his new role, as stated by a media report, he will lead global sales where he would seek to monetise Amazon's growing video operations that is tied to Prime Video, Twitch and Freevee. Bhatia will report to Alan Moss, vice president - global ad sales.
In his past role at NBCUniversal, Bhatia's responsibilities included developing new systems of audience measurement. He also worked on building new revenue systems and infrastructure. This was at a time when NBCU grew more vocal about its efforts to strike e-commerce and data partnerships with advertisers, further added a media report.
In January, Amazon named Jeremy Helfand as vice president and head of advertising of Amazon Prime Video.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.