Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Omnicom Media Group appoints Rabe Iyer as chief media officer
Previously, Rabe Iyer led ShareChat as Bharat lead - agency partnerships.
As the country head and PGM representative at Publicis Groupe Media, Rabe Iyer achieved market leadership in 24 months. He built local capability and created shared services way.
Omnicom Media Group has appointed Rabe Iyer as chief media officer. Previously, he led ShareChat as Bharat lead - agency partnerships.
Iyer began his career at Dainik Bhaskar and went on to work across Enterprise Nexus, Zenithmedia North, Publicis Groupe Media, Reliance Broadcast Network and Wavemaker MENA.
As the country head and PGM representative at Publicis Groupe Media, Iyer achieved market leadership in 24 months. He built local capability and created shared services way. He also built tech stacks for driving efficiencies through the line. He won global brand accounts locally P&G, ICI, Nestle, Coca Cola Company, Perfetti, Bristol Mayer Squibb, Mead Johnson, Visa, Sara Lee, L'Oreal, Nokia etc.
Iyer created alternate sources of revenue - Consulting, Branded Content Syndication, Digital Initiatives and consumer immersion programs.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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