How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Geoff Seeley has been appointed by PayPal, a financial technology company, as its chief marketing officer. He looked after the marketing operations at Cash App, a mobile payment service company.
Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.
During his stint at Unilever as the global communications planning director, he was involved in the creation of marketing formats, channels and products that took brands such as Dove and Axe into new territory and established a new paradigm for CPG marketing.
He led Unilever's relationships with Google, Facebook and Twitter and was the forefather of what became The Foundry - the company's platform to bridge into the world of startups.
At Airbnb, he oversaw global media, brand partnerships, marketing data science and analytics, marketing research including segmentation and brand health tracking.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.