Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
PayPal onboards Geoff Seeley as its chief marketing officer
Geoff Seeley looked after the marketing operations at Cash App.
Geoff Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.
Geoff Seeley has been appointed by PayPal, a financial technology company, as its chief marketing officer. He looked after the marketing operations at Cash App, a mobile payment service company.
Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.
During his stint at Unilever as the global communications planning director, he was involved in the creation of marketing formats, channels and products that took brands such as Dove and Axe into new territory and established a new paradigm for CPG marketing.
He led Unilever's relationships with Google, Facebook and Twitter and was the forefather of what became The Foundry - the company's platform to bridge into the world of startups.
At Airbnb, he oversaw global media, brand partnerships, marketing data science and analytics, marketing research including segmentation and brand health tracking.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.