Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
PayPal onboards Geoff Seeley as its chief marketing officer
Geoff Seeley looked after the marketing operations at Cash App.
Geoff Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.
Geoff Seeley has been appointed by PayPal, a financial technology company, as its chief marketing officer. He looked after the marketing operations at Cash App, a mobile payment service company.
Seeley began his career at Vizeum and went on to work across Progress Communications, Airlock, Ogilvy Group UK, Ogtogs, Unilever, Pearson, Airbnb and Afterpay.
During his stint at Unilever as the global communications planning director, he was involved in the creation of marketing formats, channels and products that took brands such as Dove and Axe into new territory and established a new paradigm for CPG marketing.
He led Unilever's relationships with Google, Facebook and Twitter and was the forefather of what became The Foundry - the company's platform to bridge into the world of startups.
At Airbnb, he oversaw global media, brand partnerships, marketing data science and analytics, marketing research including segmentation and brand health tracking.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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