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Kalen Thornton, who led PepsiCo as vice president - sports, entertainment and gaming, has joined Pizza Hut as global brand chief. In his past role, Thornton led sports, entertainment, and gaming across the PBNA portfolio marketing: Pepsico, Gatorade, and Energy brands.
Thornton's role will become effective starting June 10, where he will report to Aaron Powell, division chief executive officer, Pizza Hut.
In his new role, Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing which will span across 110 markets and territories.
He started his career as a professional athlete at Dallas Cowboys and went on to work across Citi, Morgan Stanley, Pharos Capital Group and Nike.
As the North America vice president men's brand management, he was responsible for developing our go to market strategy and execution of the long-term strategic vision for the Nike Men’s Consumer Construct which aggregates all of Nike’s Performance and Lifestyle Segments, sport dimensions, athletes and Brand moments.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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