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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

Fintech company Pine Labs has roped in Nikhil Narayanan as creative head. Prior to this, Narayanan served as creative head at Tata Consultancy Services.
Narayanan has worked across Origami Creative Concepts, Ogilvy & Mather, McCann and Grey Group. He holds a degree in computer science, and advertising, communication and management.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.