Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Unilever ropes in Diageo's head of media Isabel Massey for a global role
Isabel Massey joins FMCG major Unilever as global head of integrated brand experiences.
About her new job and role, Massey said, "Now I'm excited to embark on a new adventure... I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses..."
Unilever has roped Diageo's global media head Isabel Massey as global head of integrated brand experiences. Massey joins the FMCG major during a major global media review that Unilever initiated earlier this year. An experienced digital leader, Massey led omnichannel planning and media and content transformation at Diageo across its portfolio of brands.
Massey shared about her time at Diageo, "A decade ago, I took a small detour from agency life to Diageo, which turned into a ten-year adventure. Diageo equipped me with new skills and a new view of the world, bringing media to the boardroom and transforming a chick who loved media into a marketing leader." About her new job and role, Massey said, "Now I'm excited to embark on a new adventure and will be joining Unilever as Global Head of Integrated Brand Experiences. I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses, all working together to scale unmissable brand experiences in partnership with Unilever’s talented marketers across the globe. I cannot wait."
SPOTLIGHT
Today’s B2B marketers wear many hats: strategist, technologist, and storyteller.
Read MoreGIFT City powers Gandhinagar’s bid to be ‘next Bengaluru’ with $64 billion GCC growth
The GCC's expansion is not limited to GIFT City. These centres are also accelerating in tier-2 locations such as Bhubaneshwar, Coimbatore, Kochi, and Chandigarh, where promising talent pools are attracting interest