Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Unilever ropes in Diageo's head of media Isabel Massey for a global role
Isabel Massey joins FMCG major Unilever as global head of integrated brand experiences.
About her new job and role, Massey said, "Now I'm excited to embark on a new adventure... I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses..."
Unilever has roped Diageo's global media head Isabel Massey as global head of integrated brand experiences. Massey joins the FMCG major during a major global media review that Unilever initiated earlier this year. An experienced digital leader, Massey led omnichannel planning and media and content transformation at Diageo across its portfolio of brands.
Massey shared about her time at Diageo, "A decade ago, I took a small detour from agency life to Diageo, which turned into a ten-year adventure. Diageo equipped me with new skills and a new view of the world, bringing media to the boardroom and transforming a chick who loved media into a marketing leader." About her new job and role, Massey said, "Now I'm excited to embark on a new adventure and will be joining Unilever as Global Head of Integrated Brand Experiences. I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses, all working together to scale unmissable brand experiences in partnership with Unilever’s talented marketers across the globe. I cannot wait."
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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