ITC's COO Sanjay Singhal joins Wagh Bakri Tea Group as CEO

During his stint at ITC, Sanjay Singhal looked into all aspects of the dairy and beverages business.

By  Storyboard18| August 19, 2024, 11:01:02 IST
Sanjay Singhal began his career at Lakme Lever and went on to work across Hindustan Unilever, Yum! Restaurants International, GE Capital, Aditya Birla Capital and Dabur India Limited. (Image source: d2c India)

Sanjay Singhal, who led ITC as chief operating officer, has joined Wagh Bakri Tea Group as the chief executive officer. During his stint at ITC, Singhal looked into all aspects of the dairy and beverages business.

As he made the announcement on August 15, he stated, "On the auspicious occasion of our 78th Independence Day…happy to announce my new home.. a 132 year young, proudly Indian brand in a proudly Indian category… the Father of our nation, Mahatma Gandhiji personally inspired the promoters to move back from South Africa to start the business…always for Indian consumer and brands…."

src="https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7229705566757998593" height="621" width="504" frameborder="0" allowfullscreen="" title="Embedded post">

Singhal began his career at Lakme Lever and went on to work across Hindustan Unilever, Yum! Restaurants International, GE Capital, Aditya Birla Capital and Dabur India Limited.

As the chief marketing officer at Aditya Birla Group, he was responsible for the marketing and public relations of Birla Sun Life Mutual Fund.

As the marketing head - foods at Dabur India, Singhal took P&L responsibility for the approx. Rs 2000 Crore (320 Mn$) Foods business.

He was responsible for brands like Real (dominant leader in a market with players like Pepsi & Coke), Hajmola & Honey.

He was responsible additionally for process improvements in the Marketing function. Involved in M&A discussions and Regulatory affairs. He earlier handled the Skin Care business for Dabur India Limited.

First Published onAugust 19, 2024, 09:17:17 IST

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

Storyboard18 Awards for Creativity assemble India’s most prestigious jury

The Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.