Advertising
From Pink Slips to Silent Sidelining: Inside adland’s layoff and anxiety crisis

Anand Vaidya has been promoted to Director of Marketing and Corporate Communications at WebEngage, a prominent SaaS platform specializing in customer retention.
In his expanded position, Vaidya will spearhead WebEngage's marketing strategies and communication initiatives, reinforcing the company's mission to elevate customer engagement for businesses.
With a diverse career that includes notable roles at The Mavericks, Weber Shandwick, Adfactors PR, and MSLGROUP India, Vaidya brings extensive expertise in marketing and communications.
His leadership at WebEngage has been crucial in developing impactful narratives that resonate globally, ensuring the brand's communication aligns with its growth strategies.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreLooking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.