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Anand Vaidya has been promoted to Director of Marketing and Corporate Communications at WebEngage, a prominent SaaS platform specializing in customer retention.
In his expanded position, Vaidya will spearhead WebEngage's marketing strategies and communication initiatives, reinforcing the company's mission to elevate customer engagement for businesses.
With a diverse career that includes notable roles at The Mavericks, Weber Shandwick, Adfactors PR, and MSLGROUP India, Vaidya brings extensive expertise in marketing and communications.
His leadership at WebEngage has been crucial in developing impactful narratives that resonate globally, ensuring the brand's communication aligns with its growth strategies.
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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