Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Zydus Wellness appoints Arijit Sengupta as CMO
Previously, Arijit Sengupta led Reckitt as global marketing head - digital startup.
Arijit Sengupta began his career as an area sales manager at Colgate Palmolive and also worked at Unilever.
Arijit Sengupta, who led Reckitt as global marketing head - digital startup, has joined Zydus Wellness as chief marketing officer.
During his stint at Reckitt, Sengupta was responsible for Upspring Internationally - a wellness startup acquired by Reckitt. He led the building of the brand and communication, expanding into international markets and driving P&L outperformance.
Sengupta began his career as an area sales manager at Colgate Palmolive and also worked at Unilever.
As the former regional marketing director - fabric care, Asia, Sengupta was responsible for driving marketing strategy, innovations, communication and business performance for South East Asia and South Asia. He drove category development through education of Fabric conditioner usage in India.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.