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On the upcoming occasion of Mahakumbh this year, a theme song called 'Mahakumbh Hai' produced by Doordarshan was launched by the Union Minister for Information and Broadcasting, Railways, and Electronics & Information Technology during an event held in Delhi.
'Mahakumbh Hai' is a tribute to India’s rich cultural heritage and the significance of the Mahakumbh Mela, held at Triveni Sangam in Prayagraj. Sung by the music composer and singer Kailash Kher, the lyrics were penned by writer Aalok Shrivastav, and the music composed and arranged by Kshitij Tarey.
महाकुंभ का जयघोष! 🙏🏻🚩
— Ashwini Vaishnaw (@AshwiniVaishnaw) January 8, 2025
Special video song pic.twitter.com/Ze9Va0jwJV
Union Minister of Information and Broadcasting inaugurated another composition on the same theme by Akashvani dedicated to the Prayagraj Mahakumbh. The song has been sung by Ratan Prasanna, with the music of Santosh Nahar and Ratan Prasanna. The lyrics were penned by Abhinay Shrivastava.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.