Govt monitoring FMCG prices on e-commerce after GST cut

This follows reports that some online retailers may not be fully passing on the tax benefits to consumers, prompting GST field formations to monitor price trends across platforms.

By  Storyboard18| Sep 24, 2025 9:17 AM
Effective September 22, the GST structure was overhauled — consolidating the previous 5%, 12%, 18%, and 28% slabs into two tiers: 5% and 18%. The move is expected to reduce prices on approximately 99% of daily-use items.

The government is closely tracking whether the recent GST cuts on FMCG goods are translating into lower prices on e-commerce platforms, according to an ET Retail report.

This follows reports that some online retailers may not be fully passing on the tax benefits to consumers, prompting GST field formations to monitor price trends across platforms.

Effective September 22, the GST structure was overhauled — consolidating the previous 5%, 12%, 18%, and 28% slabs into two tiers: 5% and 18%. The move is expected to reduce prices on approximately 99% of daily-use items.

Earlier, on September 9, the finance ministry directed Central GST field officers to submit monthly price monitoring reports for 54 commonly used products. The list includes items such as butter, shampoo, toothpaste, tomato ketchup, jams, ice cream, and air conditioners, the report added.

First Published onSep 24, 2025 9:17 AM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Confusion creates opportunity for agile players,” Sir Martin Sorrell on industry consolidation

Looking ahead to the close of 2025 and into 2026, Sorrell sees technology platforms as the clear winners. He described them as “nation states in their own right”, with market capitalisations that exceed the GDPs of many countries.