Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Lionsgate, a global entertainment company, content development company EFAR Films and India’s content producer Abundantia Entertainment have come together to bring to Indian audiences two movies. The first is an action - comedy motion picture and the other film is a romantic comedy. Scripting is underway for both projects and top-of-the-line creative talent is being brought together to lead each title, stated the company.
Rohit Jain, president of Lionsgate Play Asia, said, "We are delighted to collaborate with Abundantia Entertainment and EFAR Films on two exciting upcoming projects. The projects underscore our commitment to delivering innovative and culturally resonant films to audience world over, and we are thrilled to bring this to life for our audiences in India. This is a testament to the power of gripping storytelling and the creative vision of our partners."
Vikram Malhotra, founder and chief executive officer of Abundantia Entertainment, said, "At Abundantia Entertainment, we are committed to producing high-quality and engaging content that is uniquely Indian and resonates with audiences globally. The two upcoming films perfectly align with this vision. We are delighted to collaborate with Global Major Studio Lionsgate and with EFAR Films to bring these stories to life in India."
Kavita Sharma Gandhi, founder and CEO of EFAR Films, said, "We are delighted to be part of this exciting development alongside Lionsgate and Abundantia Entertainment. Our aim is to tell stories that are rooted in Indian ethos and culture with a universal appeal. We look forward to working together to create a memorable cinematic experience through these creative projects and this unique partnership."
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.