Mahindra Logistics unveils its new brand identity

It symbolizes the company's deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

By  Storyboard18| Oct 14, 2024 4:22 PM
Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

Mahindra Logistics Limited unveils its new brand identity. The new identity introduces a bold and dynamic icon, symbolizing the aspiration to scale new heights and the relentless drive to rise.

It symbolizes the company's deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems, stated the company.

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

First Published onOct 14, 2024 12:30 PM

SPOTLIGHT

Special CoverageCalling India’s Boldest Brand Makers: Entries Open for the Storyboard18 Awards for Creativity

From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.

Read More

“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead

In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.