Mahindra ties up with Gaana for in-car audio experience in new electric SUVs

This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs.

By  Storyboard18| Dec 4, 2024 2:06 PM
This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, added the company in a statement. (Image Source: Seeklogo and Google Play)

Mahindra has teamed up with Gaana to transform the in-car audio experience in its latest electric SUVs, the BE 6e and XEV 9e. This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs. With Gaana, users can experience high-quality music tailored to this advanced audio system, stated company in a statement.

Yatish Mehrishi, CEO of Entertainment Network India Limited stated, “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”

This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, further added the company in a statement.

First Published onDec 4, 2024 2:04 PM

SPOTLIGHT

Brand MarketingFrom Clicks to Closures: How AI is Helping B2B Marketers Prove ROI to CFOs

The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.

Read More

Explained: What the Online Gaming Bill means for the industry, users and platforms

The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.