Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Mahindra ties up with Gaana for in-car audio experience in new electric SUVs
This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs.
This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, added the company in a statement. (Image Source: Seeklogo and Google Play)
Mahindra has teamed up with Gaana to transform the in-car audio experience in its latest electric SUVs, the BE 6e and XEV 9e. This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs. With Gaana, users can experience high-quality music tailored to this advanced audio system, stated company in a statement.
Yatish Mehrishi, CEO of Entertainment Network India Limited stated, “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”
This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, further added the company in a statement.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.