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Mahindra ties up with Gaana for in-car audio experience in new electric SUVs
This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs.
This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, added the company in a statement. (Image Source: Seeklogo and Google Play)
Mahindra has teamed up with Gaana to transform the in-car audio experience in its latest electric SUVs, the BE 6e and XEV 9e. This collaboration incorporates Dolby Atmos technology into Mahindra's eSUVs. With Gaana, users can experience high-quality music tailored to this advanced audio system, stated company in a statement.
Yatish Mehrishi, CEO of Entertainment Network India Limited stated, “Gaana has always been at the forefront of innovation in the audio streaming space. By integrating Dolby Atmos with Mahindra’s cutting-edge electric vehicles, we’re setting a new standard for in-car entertainment. This partnership reflects our commitment to delivering premium audio experiences that meet the evolving needs of today’s consumers.”
This collaboration marks a new chapter in automotive innovation, where technology and premium content redefine how music and mobility come together, further added the company in a statement.
SPOTLIGHT
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
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