Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
PNB Finance launches employee-created brand anthem
The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.
The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.
PNB Housing Finance has rolled out it’s first-ever brand anthem.
The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.
Girish Kousgi, MD & CEO of PNB Housing Finance, remarked, "With People at the core of our value system, we not only aim to make home ownership a reality for our customers, but also strive to provide a cohesive and collaborative work environment for our employees. Our new brand anthem serves as a unifying force that captures who we are, what we stand for and the virtues that drive us forward. It is a testament to the dedication and passion of our entire team towards making home ownership an exciting journey for every Indian." The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.
SPOTLIGHT
Storyboard18's signature initiative 'Share The Spotlight' returns with its Delhi edition, bringing together business leaders and changemakers to honour women rewriting the rules and sparking transformation.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.