Brand Makers
Dil Ka Jod Hai, Tootega Nahin

PNB Housing Finance has rolled out it’s first-ever brand anthem.
The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.
Girish Kousgi, MD & CEO of PNB Housing Finance, remarked, "With People at the core of our value system, we not only aim to make home ownership a reality for our customers, but also strive to provide a cohesive and collaborative work environment for our employees. Our new brand anthem serves as a unifying force that captures who we are, what we stand for and the virtues that drive us forward. It is a testament to the dedication and passion of our entire team towards making home ownership an exciting journey for every Indian." The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
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