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Publicis Groupe reports 6.4% growth in Asia Pacific for Q3 2024
Publicis Groupe's net revenue in Q3 2024 was 3,423 million euros, up over 5.6 percent compared to 3,241 million euros in Q3 2023
Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce
French multinational advertising and public relations company Publicis Groupe posted more than 6.4 percent growth on an organic basis in the Asia Pacific region in the 3rd quarter of 2024.
In a media statement, Arthur Sadoun, Chairman and CEO of Publicis Groupe said the company's combined media and Epsilon activities grew by almost more than 10% in Q3.
Publicis Groupe's net revenue in Q3 2024 was 3,423 million euros, up over 5.6 percent compared to 3,241 million euros in Q3 2023.
China accelerated to over 12.4 percent organic growth after 10.5% in Q2 2024. South East Asia grew by a low-single-digit, on top of double-digit growth in Q3 2023, the ad and media agency said.
The net revenue in the first nine months of the company in 2024 stood at 10,111 million euros up more than 5.8 percent compared to 9,559 million euros in the first nine months of 2023.
The French ad agency is expected to sustain its momentum in Q4. Despite an increasingly challenging macroeconomic environment, the company said it is in a position to upgrade its organic growth guidance for the full year.
CEO Sadoun said, "We are in a position to upgrade our organic growth guidance for the full year. This means that we should outperform the industry by close to 400 basis points on average in 2024," Sadoun said.
The Groupe also confirmed its 2024 guidance on financial ratios, which will be maintained at the industry-leading levels of 18% operating margin rate and between 1.8 and 1.9 billion euros free cash flow before change in working capital, while sustaining its industry-high bonus pool and including the Groupe’s opex investment of 100 million euros for its AI plan.
Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce, the independent commerce marketing company this year
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