Brand Makers
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Range Rover unveils motif ahead of electric SUV launch
The Range Rover Motif has been developed as a smaller symbol for where its familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate.
the motif is a newly introduced checkered ‘Range Rover pattern’, which incorporates the redesigned ‘R’ as a signature element.
JLR has revealed a new motif for Range Rover. The updated emblem, 'Range Rover Motif' features two wide-set, minimalist ‘R’s — and signals a modern, premium direction as Range Rover prepares to debut its first electric SUV later this year.
The motif is part of JLR’s ‘House of Brands’ strategy, which positions Range Rover as a standalone luxury marque alongside Jaguar, Defender, and Discovery. The new motif will be used selectively—on wheel caps, grilles, merchandise, and interior details.
“The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate,” Range Rover spokesperson said.
Accompanying the motif is a newly introduced checkered ‘Range Rover pattern’, which incorporates the redesigned ‘R’ as a signature element. Together, the visual updates aim to elevate the brand’s luxury appeal and distinguish Range Rover as a leader in the premium electric SUV segment.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.