Digital
Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025
Reliance Retail's Yousta expands footprint in North India, opens new store in Lucknow
To celebrate the launch, Yousta is running a contest called "Star of Lucknow."
The new Yousta store in Lucknow offers a modern, tech-enabled shopping environment.
Reliance Retail's dynamic youth-centric fashion brand, Yousta, announced the opening of its latest store in Lucknow at Kapoorthala, Aliganj Road. Since its launch last year, Yousta has rapidly expanded across the country, with multiple stores in Maharashtra, Telangana, Andhra Pradesh, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, Karnataka, West Bengal, and Uttar Pradesh.
To celebrate the launch, Yousta is running a special contest called "Star of Lucknow." Customers are invited to try on the latest Yousta collection and post their pictures on Instagram with the hashtags #staroflucknow and #youstafashion.
The new Yousta store in Lucknow offers a modern, tech-enabled shopping environment.
Yousta remains committed to community engagement and sustainability. The store collaborates with local non-profit organizations, encouraging customers to donate old clothes as part of its community support and sustainability efforts. Patrons in Lucknow are invited to visit the new Yousta store to explore the vibrant collection first-hand. Additionally, customers can shop online via the AJIO and JioMart platforms.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.