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Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
"...we hereby inform that Assignment Agreement and Term Sheet has been executed between the company and Zee Entertainment Enterprises Limited for the Assignment of Satellite and Media Rights of 37 Films of the Company for a limited period of 6 years commencing from 25th August 2027 for a total consideration of 25% more as compared to previous Agreement," according to a stock exchange filing.
The agreement, which will commence on August 25, 2027, grants ZEEL the rights for a limited period of six years. Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies.
The specific terms and conditions of the agreement have been finalised between Mukta Arts and Zee. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreIn a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.