Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Subhash Ghai’s Mukta Arts inks pact with Zee Entertainment for 37 films
Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
The agreement, which will commence on August 25, 2027, grants ZEEL the rights for a limited period of six years. Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. (Image source: Mukta Arts)
Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
"...we hereby inform that Assignment Agreement and Term Sheet has been executed between the company and Zee Entertainment Enterprises Limited for the Assignment of Satellite and Media Rights of 37 Films of the Company for a limited period of 6 years commencing from 25th August 2027 for a total consideration of 25% more as compared to previous Agreement," according to a stock exchange filing.
The agreement, which will commence on August 25, 2027, grants ZEEL the rights for a limited period of six years. Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies.
The specific terms and conditions of the agreement have been finalised between Mukta Arts and Zee. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreIN PHOTOS: At Global Pioneers Summit, visionaries chart the future of business and creativity
From the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.