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Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
"...we hereby inform that Assignment Agreement and Term Sheet has been executed between the company and Zee Entertainment Enterprises Limited for the Assignment of Satellite and Media Rights of 37 Films of the Company for a limited period of 6 years commencing from 25th August 2027 for a total consideration of 25% more as compared to previous Agreement," according to a stock exchange filing.
The agreement, which will commence on August 25, 2027, grants ZEEL the rights for a limited period of six years. Under the terms of the deal, Mukta Arts will receive a total consideration which is 25% higher than the previous agreement between the two companies.
The specific terms and conditions of the agreement have been finalised between Mukta Arts and Zee. Shares of Mukta Arts Ltd ended at ₹81.66, down by ₹0.28, or 0.34%, on the BSE.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.