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Tata Digital has announced streamlining employee benefits across Tata group companies with the integration of Tata Shop Share Smile (TSSS) into the all-encompassing Tata Neu. This move empowers several lakh Tata Group employees across India.
Previously, TSSS offered exclusive deals and discounts on Tata products and services through a separate platform, accounting for over 3 million omnichannel transactions across 30 brands in FY 24. Integrating it into Tata Neu now eliminates the need for multiple apps, allowing employees to seamlessly:
• Search & Redeem with Ease: Find relevant deals and effortlessly apply TSSS discounts directly within the familiar Tata Neu interface.
• Maximize Savings: Combine TSSS benefits with other offers and promotions available within Tata Neu, unlocking significant cost savings across various Tata brands.
• Earn NeuCoins: Every transaction on Tata Neu, especially those made using the co-branded Tata Neu HDFC Bank Credit Card, allows employees to earn NeuCoins, the loyalty program currency within the app.
• Diverse Brand Selection: Enjoy exclusive offers and benefits from a vast selection of over 30 Tata brands, all conveniently accessible through a single platform.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.