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Tata Digital has announced streamlining employee benefits across Tata group companies with the integration of Tata Shop Share Smile (TSSS) into the all-encompassing Tata Neu. This move empowers several lakh Tata Group employees across India.
Previously, TSSS offered exclusive deals and discounts on Tata products and services through a separate platform, accounting for over 3 million omnichannel transactions across 30 brands in FY 24. Integrating it into Tata Neu now eliminates the need for multiple apps, allowing employees to seamlessly:
• Search & Redeem with Ease: Find relevant deals and effortlessly apply TSSS discounts directly within the familiar Tata Neu interface.
• Maximize Savings: Combine TSSS benefits with other offers and promotions available within Tata Neu, unlocking significant cost savings across various Tata brands.
• Earn NeuCoins: Every transaction on Tata Neu, especially those made using the co-branded Tata Neu HDFC Bank Credit Card, allows employees to earn NeuCoins, the loyalty program currency within the app.
• Diverse Brand Selection: Enjoy exclusive offers and benefits from a vast selection of over 30 Tata brands, all conveniently accessible through a single platform.
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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