Digital
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Tata Digital has announced streamlining employee benefits across Tata group companies with the integration of Tata Shop Share Smile (TSSS) into the all-encompassing Tata Neu. This move empowers several lakh Tata Group employees across India.
Previously, TSSS offered exclusive deals and discounts on Tata products and services through a separate platform, accounting for over 3 million omnichannel transactions across 30 brands in FY 24. Integrating it into Tata Neu now eliminates the need for multiple apps, allowing employees to seamlessly:
• Search & Redeem with Ease: Find relevant deals and effortlessly apply TSSS discounts directly within the familiar Tata Neu interface.
• Maximize Savings: Combine TSSS benefits with other offers and promotions available within Tata Neu, unlocking significant cost savings across various Tata brands.
• Earn NeuCoins: Every transaction on Tata Neu, especially those made using the co-branded Tata Neu HDFC Bank Credit Card, allows employees to earn NeuCoins, the loyalty program currency within the app.
• Diverse Brand Selection: Enjoy exclusive offers and benefits from a vast selection of over 30 Tata brands, all conveniently accessible through a single platform.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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