Agency News
Why advertising agencies can no longer afford single-sector dependence
Royal Enfield’s EV chief Mario Alvisi steps down amid strategic shift: Report
Royal Enfield’s Chief Growth Officer (EV) Mario Alvisi has stepped down as the company enters a critical phase of its electric transition. His exit precedes the 2026 EV launch, with operations now integrated under CEO B. Govindarajan and CCO Yadvinder Singh Guleria.
Alvisi, a seasoned auto strategist with stints at Ducati, Abarth and Alfa Romeo, joined Royal Enfield in 2023 to build its EV business from scratch.
Royal Enfield’s electric mobility division has witnessed a key leadership exit as Mario Alvisi, Chief Growth Officer (EV), steps down from his role, Autocar professional reported.
As per the report, the move comes as the iconic motorcycle maker enters a crucial phase of its electric vehicle (EV) journey, gearing up for the global rollout of its new EV brand and the launch of its first electric motorcycle in 2026.
Alvisi, a seasoned auto strategist with stints at Ducati, Abarth and Alfa Romeo, joined Royal Enfield in 2023 to build its EV business from scratch. He was instrumental in defining the product roadmap, brand architecture and global positioning of the company’s dedicated electric vertical, which he described internally as a “startup within Royal Enfield.”
During his tenure, the brand laid the groundwork for its upcoming Flying Flea project, an urban electric motorcycle inspired by Royal Enfield’s wartime classic, developed between its UK and Chennai tech centres. Alvisi’s departure comes just ahead of the company’s global EV brand debut and its scheduled showcase at the upcoming EICMA 2025 motorcycle exhibition in Milan.
Following his exit, the EV team will now report to Yadvinder Singh Guleria, Chief Commercial Officer and B. Govindarajan, CEO of Royal Enfield.
Under Alvisi’s leadership, Royal Enfield invested over Rs 1,500 crore in EV development and capacity creation, employing more than 200 engineers across India and the UK. The company has already filed over 45 patents in battery packaging, lightweight chassis design, and thermal management systems.
However, an official announcement on Alvisi’s departure is still expected.
The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves
Despite being the original architects of global brands, advertising holding companies are collapsing in market value because they still sell human hours while the world now rewards scalable, self-learning systems.