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Tilaknagar Industries to acquire Pernod Ricard's Imperial Blue whiskey
Goldman Sachs, which is managing the sale process, has two other contenders in the fray: Inbrew Beverages, led by Ravi Deo, and Suntory Global.
In 2024, it was reported that Pernod Ricard planned to sell off Imperial Blue whiskey, as this decision aligned with the brand's long-term strategy to enhance its presence in the premium sector, a move similar to that of its main competitor, Diageo.
Tilaknagar Industries, the maker of Mansion House Brandy—India’s largest-selling brandy—is reportedly the frontrunner to acquire Pernod Ricard's Imperial Blue whiskey, according to an ET report.
The board of Tilaknagar Industries is scheduled to meet today to consider a fund-raising proposal. According to the company’s disclosure last week, the proposed capital raise may be executed through equity shares, debentures, warrants, or bonds.
Goldman Sachs, which is managing the sale process, has two other contenders in the fray: Inbrew Beverages, led by Ravi Deo, and Suntory Global.
Read More: CCI finds Pernod Ricard pushing retailers to promote its whisky brand, documents reveal: Report
In 2024, it was reported that Pernod Ricard planned to sell off Imperial Blue whiskey, as this decision aligned with the brand's long-term strategy to enhance its presence in the premium sector, a move similar to that of its main competitor, Diageo.
Pernod Ricard could potentially garner up to Rs. 5,000 crore from this divestiture, marking a significant reallocation of resources towards more premium, high-margin brands.
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