Agency News
WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe
WhatsApp announced Channel Categories, a new way for people to browse and find channels they’re interested in. One can now search between seven different categories to see a variety of channels to follow including people, organizations, lifestyle, sports, entertainment, businesses, and news & information. On the ‘Updates’ tab, one can select ‘Explore’ to see all the categories and relevant channels in the directory.
More than 500 million people around the world are using Channels monthly and there are thousands of popular Channels in India like Kareena Kapoor Khan, Indian Cricket Team, Diljit Dosanjh, Katrina Kaif, Vijay Deverakonda, Netflix India, Matlabi Duniya, and more, stated the company.
Adding to the list, Bollywood actor Ayushmann Khurrana has joined WhatsApp Channels today. His channel will offer followers exclusive content and behind-the-scenes updates, from his career to his everyday life etc.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.