How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of the popular quick-commerce platform Zepto, will debut its own standalone mobile application next week.
The announcement was made by Zepto Co-founder & CEO Aadit Palicha, who emphasized the importance of speed-to-market and iterative development, acknowledging that the initial release may be a minimal viable product (MVP) rather than a fully polished experience.
Zepto Café’s expansion has been nothing short of remarkable.
The company is currently opening over 100 new cafés each month and has already reached a milestone of approximately 30,000 orders daily.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.