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Zepto launches Zepto Café app amid rapid expansion
Zepto Founder and CEO Aadit Palicha announces MVP release as café chain surges to 30k orders daily.
The company is currently opening over 100 new cafés each month and has already reached a milestone of approximately 30,000 orders daily.
In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of the popular quick-commerce platform Zepto, will debut its own standalone mobile application next week.
The announcement was made by Zepto Co-founder & CEO Aadit Palicha, who emphasized the importance of speed-to-market and iterative development, acknowledging that the initial release may be a minimal viable product (MVP) rather than a fully polished experience.
Zepto Café’s expansion has been nothing short of remarkable.
The company is currently opening over 100 new cafés each month and has already reached a milestone of approximately 30,000 orders daily.
SPOTLIGHT
The leaders highlighted how AI is emerging as a critical enabler in this shift from marketing’s traditional focus on new customers to a more sustainable model of driving growth from existing accounts.
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