Gaming
From Valsad to SC: Justice Pardiwala holds fate of $3 billion gaming industry, 2 lakh jobs
Perplexity launches new AI-powered shopping assistant amid intense competition in Search
The US-based firm said it will be expanding the Perplexity shopping experience to new markets after its U.S. launch.
Despite being "highly under monetized," the company has managed to grow at an extraordinary rate, recording a 6.3x year-over-year revenue increase.
AI-powered search engine Perplexity is now claiming to be a one-stop solution where users can research and purchase products. It marks a big leap forward in how Perplexity aims to serve its users – empowering seamless native actions right from an answer.
This new discovery experience is powered by platform integrations including Shopify, which gives access to the most recent and relevant information on products across Shopify-powered businesses globally that sell and ship to the US.
The US-based firm said it will be expanding the Perplexity shopping experience to new markets after its U.S. launch.
To scale the Perplexity shopping experience, the firm is also launching the Perplexity Merchant program to make it easy for large retailers to share their product specs with the platform, "ensuring we can access live details on all the best available products," the company said.
"This program is free for merchants, and we've designed it to give them a straightforward process for sharing data. This is distinct from and unrelated to Perplexity’s new sponsored questions ad products."
The company is serving over 100 million queries per week, Perplexity CEO Aravind Srinivas wrote in an October 25 post on X. “Next stop: 100M+ queries every day.”
SPOTLIGHT
Big-ticket buying decisions now demand more than just logic and product specs – they require trust, emotional connection, and brand stories that resonate.
Read MoreExplained: What the Online Gaming Bill means for the industry, users and platforms
The Online Gaming Bill 2025 imposes severe penalties, allows warrantless search and seizure, and empowers a central authority to regulate the digital gaming ecosystem. It is expected to disrupt platforms, payment systems, and advertising in the sector. Here's all you need to know about the bill.