How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
Steve Hayden, legendary Ogilvy copywriter behind Apple’s iconic ‘1984’ ad, passes away
Steve Hayden championed award-winning work for a diverse range of brands, including American Express, Kodak, Motorola, Dove, Cisco, and SAP.
Steve Hayden, former vice chairman and chief creative officer, Ogilvy, passed away on August 27th. He was 78.
Before joining Ogilvy in 1994, he had already made history as the co-creator, alongside Lee Clow, of Apple Inc.'s iconic "1984" commercial, that redefined what advertising could be. His leadership at BBDO, particularly on the Apple account, further solidified his reputation as a creative powerhouse, stated the company in its statement.
Hayden championed award-winning work for a diverse range of brands, including American Express, Kodak, Motorola, Dove, Cisco, and SAP. He was instrumental in the groundbreaking "Hello Moto" campaign, showcasing his ability to infuse brands with unforgettable personality.
Shelly Lazarus, chairman emeritus, Ogilvy, shared, “Steve Hayden was my partner. Without him I would never have been able to do what I was able to do. Without him, Ogilvy would never have had the success that it had over so many years. Steve made it look easy. But there was brilliance behind every seemingly simple idea. And how much fun we all had together. I can’t quite believe that he’s gone. The world is a less good place. My gratitude for all that I got to share with Steve Hayden is endless. My love for him is forever.”
Devika Bulchandani, global CEO of Ogilvy, said, “This is truly heartbreaking news. I feel incredibly privileged to have spent time with Steve in recent years. His monumental legacy lives on, deeply embedded in the very fabric of Ogilvy. He wasn't just a Giant we lost; he was the Giant who helped make us who we are today."
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreDiageo India CEO Praveen Someshwar joins Grand Jury of Storyboard18 Awards for Creativity
Praveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.