How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?
Krafton expects to clock double-digit growth in India's gaming market
Krafton has already invested around $200 million in India since 2021 and plans to deploy at least $50 million annually going forward. According to Sean Hyunil Sohn, CEO of Krafton India, the company is actively looking at fresh investments and potential acquisitions.
South Korean gaming giant Krafton is betting big on the Indian market, anticipating "double-digit annual growth" fueled by its vast user base of nearly 500 million gamers. Despite facing challenges with low monetization and average revenue per user (ARPU), the company remains optimistic about the long-term potential of the sector.
Krafton has already invested around $200 million in India since 2021 and plans to deploy at least $50 million annually going forward. According to Sean Hyunil Sohn, CEO of Krafton India, the company is actively looking at fresh investments and potential acquisitions.
While the social gaming revenue in India is currently estimated at just over $1 billion, Krafton is encouraged by recent regulatory changes. The new law, which bans real-money gaming while promoting e-sports and social gaming, is seen as a supportive move by the government.
Sohn stated that Krafton is "very happy" with existing practices related to in-app purchases and subscriptions, noting they align with global standards. While an initial public offering (IPO) in India is a long-term goal, the company views it as a positive possibility for the future.
SPOTLIGHT
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreDiageo India CEO Praveen Someshwar joins Grand Jury of Storyboard18 Awards for Creativity
Praveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.