GAMING

How it Works

Luxury brands tap women’s sports as global interest in women’s sports surges to 50%: Nielsen

Interest in women’s sports is also growing as it reached 50% of the general population globally in 2024, up from 45% in 2022. According to the report, globalization, diverse fandoms and evolving media consumption are reshaping sports engagement.

Special Coverage

Digital Entertainment Summit 2025 to debut in Delhi as India stakes its claim on the future of global media

As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.

Gaming

NCLT approves Nazara's resolution plan for Smaaash Entertainment for Rs 126 crore

Smaaash Entertainment reported a turnover of Rs 112.34 crore as of March 31, 2024. The revenue stood at Rs 112.34 crore as of March 2024.

Gaming

Anime meets Esports: Revenant secures Naruto merchandising rights

This marks Revenant’s foray into the anime-themed merchandise space, with plans to release exclusive products including team jerseys, gaming mice, and mousepads.

Gaming

Madras HC upholds Tamil Nadu Online Gaming Law, experts fear domino effect in other states

Legal experts predict that the matter will reach the Supreme Court, where a final call on regulatory authority—central vs. state—could be made.

How it Works

Google’s blind spot? How Search Engines help illegal Gambling thrive in India

Platforms like Stake (75% direct), Parimatch (65% direct vs. 11% organic), 1xBet, Fairplay, and 4RaBet show strong brand recognition and retention – users intentionally return to these sites, making them harder to dislodge through simple regulatory actions such as delisting or domain blocks.

How it Works

Deception by design: How illegal gambling evades laws through surrogate ads

On Zepto, the Parimatch-branded schedule was listed at Rs. 0, giving users no reason to remove it. As a result, the ad lingered for days, reinforcing brand recall for an illegal gambling platform over an extended period.

Gaming

Opinion Trading platforms SportsBaazi, Probo shut operations in Haryana amid legal heat

Probo Media Technologies Private Limited has filed a writ petition in the Punjab & Haryana High Court challenging the constitutional validity of the new gambling law.

Gaming

MeitY to Madras HC: Mandatory Aadhaar authentication for RMG requires Parliamentary legislation

The affidavit added that online gaming companies may seek voluntary Aadhaar authentication under the Aadhaar Authentication for Good Governance Rules, 2020 (amended in 2025), provided that the use case serves the public interest.

Gaming

Nazara Technologies' ad spend surges to Rs 151 crore in Q4 FY25

Nazara Technologies' ad expense has increased by 112% on a year-on-year basis. The company has spent Rs 376.83 crore in ads and promotion in FY25

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN