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Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court
The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the 'self-declaration certificate' (SDC) mechanism for advertisements.
Despite such mechanisms, the digital media has been reported with the highest number of violations of ASCI guidelines and with multiple non-compliances as well.
The Ministry of Information and Broadcasting requested the Supreme Court to allow two weeks of additional time frame to submit affidavit pertaining to Self Declaration Certificate (SDC) in the court. The SC had scheduled the hearing on July 30.
A source closely following the development in the SDC matter said, "MIB requested the court for two weeks of additional time to submit affidavit as they are still receiving suggestions from the stakeholders."
The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the 'self-declaration certificate' (SDC) mechanism for advertisements. The directive came from a bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9, 2024.
The court was hearing intervention applications filed by various industry associations, including the Indian Society of Advertisers (ISA), the Advertising Agencies Association of India (AAAI), Internet and Mobile Association of India (IAMAI) and the Association of Radio Operators.
The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks.
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