Brand Makers
Dil Ka Jod Hai, Tootega Nahin
Burger King to sign Coca-Cola as its beverage partner in India: Report
If the deal is materialised, this will give Coca-Cola the visibility in more than 391 stores of Burger King in India.
The US company, which entered the Indian market in 2014, argued that the Pune eatery’s continued use of the name is damaging its reputation, goodwill, and business.
Fast food restaurant Burger King, which was in a decade long partnership with PepsiCo, is currently in advanced negotiations to sign a deal with Coca-Cola as its beverage partner in India, according to The Economic Times.
Once the deal comes through, both Burger King and its rival McDonald’s both will have deals with the beverage giant.
If the deal is materialised, this will give Coca-Cola the visibility in more than 391 stores of Burger King in India. The alignment with Coca-Cola is expected to be formalised and announced by the end of next quarter, according to the report.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.