Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
The candidates who crack the Indian civil services examination will no longer be allowed to earn through advertisements from coaching institutes after their selection, as per Mint. The successful candidates will now have to close their contracts with coaching institutes after they sign the joining letter for the civil services.
The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019, the report further revealed.
The CCPA has approached the Department of Personnel and Training (DoPT) to enforce the Central Civil Services (Conduct) Rules, 1964. Under these, no government servant is allowed to engage in any trade or business or take up any additional employment. Notably, DoPT is the controlling authority for all officers selected through various competitive exams conducted by UPSC.
CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju's for such misleading ads. Byju's, however, disagreed with the order. Its spokesperson said, "We note that CCPA has levied fines on numerous education/ed-tech institutions in this matter. We respectfully disagree with the findings in the order and intend to appeal the same as we believe that the advertisements are not misleading."
The edtech stated that they would appeal against the order in the relevant appellate authority. In this case, the appeals are heard by the National Consumer Disputes Redressal Commission (NCDRC).
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.