Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Consumer posts video of worms found in box of Kellogg's Chocos
The events have garnered widespread criticism.
he video has gone viral and has garnered widespread criticism, and also questioned the standards of food safety. (Image source: News18)
The history of the 2003 Cadbury worm crisis seems to have found its way back to 2024. In January 2022, a man had shared a video that he had found worms in a box of Kellogg’s Chocos. The video has gone viral and has garnered widespread criticism, and also questioned the standards of food safety.
The video was posted on Instagram and a response from Kellogg’s Chocos has surfaced. The brand said, “We deeply regret the inconvenience caused to you. Our Consumer Affairs team would get in touch with you to understand your concern. Request you to inbox us your contact details.”
This does not end with one example.
On February 12, a resident of Hyderabad, Robin Zaccheus, found a live worm in a bar of Cadbury milk chocolate that he had purchased from a store at Ameerpet metro station on Friday.
Taking to X, he wrote, “Found a worm crawling in Cadbury chocolate purchased at Ratnadeep Metro Ameerpet today.. Is there a quality check for these near to expiry products? Who is responsible for public health hazards?”
Found a worm crawling in Cadbury chocolate purchased at Ratnadeep Metro Ameerpet today..
— Robin Zaccheus (@RobinZaccheus) February 9, 2024
Is there a quality check for these near to expiry products? Who is responsible for public health hazards? @DairyMilkIn @ltmhyd @Ratnadeepretail @GHMCOnline @CommissionrGHMC pic.twitter.com/7piYCPixOx
Cadbury Dairy Milk tweeted stating, “Hi, Mondelez India Foods Private Limited (formerly Cadbury India Ltd) endeavours to maintain the highest quality standards, and we regret to note that you have had an unpleasant experience. To enable us to address your concern, please write (cont) http://ms.spr.ly/l/6011ihCbH.”
In 2016, a consumer had released a video that live worms were found in lemon flavoured Lipton green tea bags that went viral in the Middle East.
Hindustan Unilever took to social media to deny the claims that live worms were present in its Lipton tea bag sachets. They released a video where they clarified that they are nothing but flavour pieces which dissolve in hot water.
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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