Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
After nine years of success, Doordarshan (DD) Kisan is soon to launch a new avatar on 26th May. Ushering into the new era of artificial intelligence, DD Kisan will become the first government TV channel to have an AI anchor onboard.
The channel will launch two AI anchors—AI Krish and AI Bhoomi, who are said to work like a human and can read the news 24 hours and 365 days without stopping or getting tired.
These AI anchors will be able to speak in fifty languages of the country and abroad and will provide every necessary information about agricultural research happening in the country and global level, trends in agriculture mandis, changes in the weather or any other information of government schemes.
Established on 26 May 2015, DD Kisan is the only TV channel in the country that has been established by the Government of India dedicated to the farmers. the objective of establishing the channel was to keep the farmers informed about the changes in weather, global and local markets etc. It is also working to bring forward the efforts of progressive farmers to all the people, with the aim of serving the agricultural and rural community in the country and working towards creating an environment of holistic development by educating them.
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.