Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Delhi High Court denies PepsiCo's injunction request against Parle Agro
PepsiCo filed the injunction against Parle Agro for the use of the tagline “Be The Fizz. For The Bold” for their juice-based beverage B Fizz.
Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024
On Monday, the Delhi High Court rejected a request for an injunction by PepsiCo against Parle Agro over the use of the tagline ‘For The Bold’ for its new drink ‘B Fizz’.
Until a resolution was reached over the trademark registration ‘Bold’, the court restricted Parle from changing the ‘Bold’ label or from featuring the tagline in any of its advertising. In a challenge against PepsiCo’s trademark by Parle, the High Court termed the claim justifiable and has scheduled for a hearing next month.
The trademark infringement battle dates to 2021 when the American multinational giant rolled out legal action against Parle for the use of the tagline “Be The Fizz. For The Bold” for their juice-based beverage B Fizz.
Here, PepsiCo asserted that the tagline is a trademark registered globally for its Doritos nachos chips. The company further sought Rs 2 crore in damages.
SPOTLIGHT
For Puneet Chandok, leadership is as much about the inner journey as it is about external results.
Read MoreWho is Mumbai-born Freddy Bharucha, the next leader of P&G’s global beauty business?
Freddy Bharucha, a longtime P&G executive and global personal care chief, has been named the next head of Procter & Gamble’s beauty division.