Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Delhi High Court denies PepsiCo's injunction request against Parle Agro
PepsiCo filed the injunction against Parle Agro for the use of the tagline “Be The Fizz. For The Bold” for their juice-based beverage B Fizz.
Pepsico said that the convenient foods and beverages unit volumes recorded "high single-digit" growth in India in Q3 2024
On Monday, the Delhi High Court rejected a request for an injunction by PepsiCo against Parle Agro over the use of the tagline ‘For The Bold’ for its new drink ‘B Fizz’.
Until a resolution was reached over the trademark registration ‘Bold’, the court restricted Parle from changing the ‘Bold’ label or from featuring the tagline in any of its advertising. In a challenge against PepsiCo’s trademark by Parle, the High Court termed the claim justifiable and has scheduled for a hearing next month.
The trademark infringement battle dates to 2021 when the American multinational giant rolled out legal action against Parle for the use of the tagline “Be The Fizz. For The Bold” for their juice-based beverage B Fizz.
Here, PepsiCo asserted that the tagline is a trademark registered globally for its Doritos nachos chips. The company further sought Rs 2 crore in damages.
“Two drunks leaning on a lamppost”: Sir Martin Sorrell on the Omnicom–IPG merger and the turbulence ahead
In a wide-ranging interview with Storyboard18, Sorrell delivers his frankest assessment yet of how the deal will redefine creativity, media, and talent across markets.