Agency News
'Why buy a network that even Dentsu couldn’t fix?': Inside the gamble of Dentsu's international arm sale
Disney and Warner Bros. to team up: Streaming bundle to challenge Netflix and Amazon
Both companies will reportedly make announcements on details of the arrangement in the coming weeks.
Earlier this year, Walt Disney's ESPN, Fox Corp and Warner Bros Discovery had announced a new sports platform to be launched later this year.(Images sourced from Unsplash)
In a bid to compete with streaming giants like Netflix and Amazon Prime Video, Disney and Warner Bros. Discovery are joining forces. As per reports, this summer, US customers will be able to subscribe to a bundle that includes Disney+, Hulu, and HBO Max (Warner Bros. Discovery's streaming service). While both ad-supported and ad-free options will be available, specific pricing details haven't been revealed yet.
“This new offering will help drive incremental subscribers and much stronger retention,” BBC quoted a statement from Warner Bros Discovery’s executive JB Perrette.
Both companies will reportedly make announcements on details of the arrangement in the coming weeks.
This will not be the first time streaming platforms are coming together to bundle offerings.
Earlier this year, Walt Disney's ESPN, Fox Corp and Warner Bros Discovery had announced a new sports platform to be launched later this year.
While announcing their Q2 results on May 7, Disney highlighted the increase in Disney+ Core subscribers. The subscriber base increased by more than 6 million in the second quarter, and Disney+ Core ARPU increased sequentially by 44 cents.
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
Read MoreExplained: Standing Committee’s draft report on India’s fight against Fake News
India’s parliamentary panel warns fake news threatens democracy, markets and media credibility, urging stronger regulation, fact-checking, AI oversight and global cooperation.