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Disney Star surpasses 50 crore mark in audience reach for Tata IPL 2024
With 17 games left in the season, the broadcaster has already exceeded the full tournament reach of 7 seasons out 8 in the BARC era.
The news stake sell comes a week after RCB lifted the IPL trophy for the first time in 18 years and the franchise values continue to soar.
As the TATA IPL 2024 approaches the playoffs phase, Disney Star, the official broadcaster of the tournament, continues to achieve viewership milestones. As per BARC, the television broadcaster has already surpassed the 50 crore mark in cumulative audience reached. With 17 games left in the season, the broadcaster has already exceeded the full tournament reach of 7 seasons out 8 in the BARC era. Additionally, the broadcaster has also recorded a total watch time of 35,600 crore minutes, a growth of 18% compared to the 2023 edition, showcasing the captivating coverage that the broadcaster has delivered throughout the tournament. Additionally, the broadcaster has recorded a 18% surge in match ratings (TVR) for the first 51 matches compared to the 2023 edition.
The TATA IPL 2024 season is reaching its fever pitch, and Star Sports is capturing the race to the playoffs with surround programming. With only 13 league matches remaining in the 2024 Indian Premier League (IPL) season, the playoff scenario remains a mystery as no team has secured a spot yet. 9 out of 10 teams are still in contention, intensifying the race for the coveted playoff berths.
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