IPL-2024

Advertising

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

Advertising

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and "DilSeIndianSpiritSeMumbaiIndians" campaigns and more.

Advertising

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

How it Works

Disney Star surpasses 50 crore mark in audience reach for Tata IPL 2024

With 17 games left in the season, the broadcaster has already exceeded the full tournament reach of 7 seasons out 8 in the BARC era.

Interviews

Greenply's Sanidhya Mittal on leveraging IPL, partnership with Lucknow Super Giants and more

In 2024, Greenply has taken another step forward by rebuilding the ramp at Ekana Stadium in Lucknow to further enhance accessibility for viewers., says Sanidhya Mittal, Joint Managing Director of Greenply Industries Ltd.

Advertising

IPL 17 ads on TV up 15 percent as new categories and brands join the game

According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.

Television

CTV is a pivotal frontier for advertisers today: Max Life Insurance's CMO Rahul Talwar

A top IPL advertiser, Max Life Insurance's CMO Rahul Talwar, says, “Between linear TV and connected TV, CTV would be one of those pivotal frontiers for advertisers today."

Brand Marketing

23 percent degrowth in ad volumes of celebrity ads in IPL 2024

Among all professions, Sports Person led in brands’ endorsement with 50 percent share of ad volumes, followed by Film Actor with 36 percent share during IPL 17, as per TAM.

Brand Makers

IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads

According to media planners, brands in the category spend close to 60 percent of their annual ad budget on IPL.

Quantum Brief

Parle takes top spot in IPL 2024 TV ad race in the first 39 matches

The others in the top five category included Sporta Technologies, Vishnu Packaging, Playgames 24*7 and K P Pan Foods.

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