IPL-2024

Advertising

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

Advertising

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Advertising

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

How it Works

Disney Star surpasses 50 crore mark in audience reach for Tata IPL 2024

Interviews

Greenply's Sanidhya Mittal on leveraging IPL, partnership with Lucknow Super Giants and more

Advertising

IPL 17 ads on TV up 15 percent as new categories and brands join the game

OTT

CTV is a pivotal frontier for advertisers today: Max Life Insurance's CMO Rahul Talwar

Brand Marketing

23 percent degrowth in ad volumes of celebrity ads in IPL 2024

Brand Makers

IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads

Quantum Brief

Parle takes top spot in IPL 2024 TV ad race in the first 39 matches

How it Works

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media's Uday Mohan

Advertising

IPL 2024: Ecom-gaming and pan masala brands lead TV ad surge first three weeks

Advertising

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

Special Coverage

Building brand loyalty through community engagement in sports

Interviews

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

Brand Marketing

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

Quantum Brief

IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches

Brand Marketing

IPL 2024 viewership soars, sponsors take note

Brand Marketing

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

Brand Marketing

BCCI announces full schedule of IPL 2024

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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