Digital
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Technology is permeating every aspect of work and life and this is more true than ever before. Dr Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia has an interesting take on it. Speaking at the Storyboard18 Visionaries’ Bangalore Chapter, she said, at the end of the day, technology is just a tool. Each of us needs to utilise these tools to improve our work and achieve better outcomes.
“Today, artificial intelligence (AI) is a major topic. I've dabbled in AI since my graduate studies, and the emergence of tools like ChatGPT is a clear sign of its rapid development. While not everyone has embraced AI yet, a significant shift is happening. Technology can now do things that even experts like myself couldn't predict just a few years ago,” she said.
According to Srivathsa, while many might not be programmers, the ability to interact with AI through natural interfaces like voice commands is another significant shift.
“This means, regardless of your industry or function, you should start thinking about how this new, intelligent technology could impact your work, outcomes, and purpose,” she said.
Srivathsa also spoke about disruption. “Disruption is a common term, but it's now crucial for everyone to examine their work and rethink the desired outcomes and purpose,” she said.
“I think the point has arrived where each one of us needs to look at our work and rethink what the outcomes are. Stay focused on your outcomes, not on the task. Don’t get married to your tasks. Stay focused on outcomes,” she added.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.