Advertising
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
The internet should not become a place where there is no law said Rajeev Chandrasekhar, Minister of State, Electronics and Information Technology, Government of India at the Storyboard18 DNPA Conclave and Awards 2024 while addressing issues on OTT content regulation.
When asked if the IT Rules are far-reaching Chandrasekhar said, “Anybody who characterizes the IT Rules as being arbitrary or far reaching or censorship has not read the IT Rules well.”
“If you read the rules, you will find that the rules are absolutely clear, simple and consistent, guardrails to protect the consumer. What we laid down, are 11 types of unlawful content that should not be on any platform because they are noy just unlawful as per the IT act but also unlawful under the Criminal Code. For example, CSAM (Child Sexual Abuse Material). Nobody can argue that prohibiting child sexual abuse material on any platform or the internet is far reaching,” he said.
“Just because you are on the internet doesn’t mean the laws of the land will not touch you,” the minister added.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.