Brand Makers
Dil Ka Jod Hai, Tootega Nahin
Liquor cos to approach FSSAI for separate standard for Indian single malt whisky
Indian liquor makers are seeking a separate standard for Indian single malt whisky from the FSSAI as these whiskies gain international recognition, according to a media report.
The maximum permissible age for applicants is 56 years as on the closing date for online submissions, said FSSAI.
Homegrown Indian liquor makers are reportedly planning of approaching the Food Safety and Standards Authority of India (FSSAI) for a separate standard for the Indian single malt whisky as they gain international recognition.
According to a PTI report, the industry is also planning to apply for a geographical indication tag to enhance its credibility.
Amidst the growing trend of premiumisation, the segment is witnessing more than 30% of growth and is rapidly scaling, while winning international accolades.
A different standard, according to the Confederation of Indian Alcoholic Beverage Companies (CIABC), will help maintain the sanctity and reputation of Indian single malt whisky, which is now exported to 60 countries.
According to CIABC Director General Anant S Iyer, the definition of FSSAI is that it should be malt-based, but it does not define single malt.
Single malt whisky means that it should come from single distillery and not multiple ones. He added that those not following proper standards should be restrained from claiming themselves as Indian single malt whisky, the report added.
"We believe that FSSAI should amend its regulations to include a separate standard applicable to Indian single malt whisky. This way, producers who are not following the required standards can be restrained from calling it Indian single malt whisky. It will also help maintain the sanctity and reputation of Indian single malt whisky," he said.
Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.