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RPG Group Chairman Harsh Goenka summed up the mood of Indian travellers with a story that feels a little too real this week in a social media post.
A guy walks into a Delhi hotel bar and asks for a pint of Guinness.
“₹25, sir,” says the barman.
“Wow, that’s cheap!”
“It gets better. Free pints every Wednesday, 6–8 pm.”
The passenger beams… until the add-ons start rolling in.
A glass? ₹150. A seat? ₹150 (₹100 if pre-booked, of course). Seat-size surcharge? ₹250. Carrying a laptop? ₹100.
And when he finally loses it, the barman hands him a toll-free helpline that’s free only until someone picks up – after which it’s ₹10 a second.
He storms out shouting, “I’m never coming here again!”
Goenka’s punchline lands harder this week: this is exactly how low-cost airlines in India operate… and the IndiGo meltdown has only made the joke feel like a documentary.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MorePraveen Someshwar, Managing Director and CEO of Diageo India, joins the Grand Jury of the Storyboard18 Awards for Creativity, highlighting the awards’ focus on work that blends cultural relevance with strategic and commercial impact.