HOW-IT-WORKS

How it Works

Tata Consumer–AICPDF reach settlement; Maharashtra distributors call off protest

How it Works

Bhavish Aggarwal rejects harassment allegations in Ola suicide case; Next hearing on Nov 17

How it Works

BARC India revenue slips 6% to ₹305 crore in FY25

Digital

Google’s Gemini surges past 650 million users as AI race heats up

Digital

Why brands and publishers are building in-house adtech platforms: Data, CTV and privacy explained

How it Works

50-hour mandate sparks crisis at IISc: Students decry 'corporate culture' and suicide risk

How it Works

US-based logistics firm UPS slashes 34K operational, 14K management roles in cost-cut drive

How it Works

Kerala pioneers 'Right to Disconnect' law: Private sector employees gain legal shield against after-hours work demands

How it Works

Tata Consumer distributors flag forced stock dumping, delayed claims in email to CEO

Television

TRAI set to roll out NTO 4.0 consultation; broadcasters warn of policy fatigue, FDI slowdown

How it Works

Amazon layoffs confirmed: Company to cut 14,000 corporate jobs to focus on Artificial Intelligence

Digital

OpenAI grants Microsoft $135 billion stake in overhaul that clears path to For-Profit future

How it Works

Ratan Tata’s former confidant Mehli Mistry set to be ousted from Tata Trusts after trustees’ split vote

Advertising

“Advertisers are back in cinemas”: PVR INOX posts ₹126 cr in Ad revenue, a post-pandemic high

How it Works

From a village in Hisar to India’s highest bench: Justice Surya Kant nominated as next CJI

How it Works

Google restructures ad sales unit, cuts middle management amid AI overhaul

How it Works

Tata Consumer faces distributor revolt: AICPDF plans ‘Chalo Mumbai’ protest on November 4

Brand Marketing

Laid off after 20 years at Microsoft, ex-manager says job loss derailed retirement plans

How it Works

Biz of belief: How India’s astrology apps are turning faith into fortune amid rising regulatory concerns

How it Works

AI rewrites the resume: Why niche expertise & "AI orchestrators" are replacing generalists in Indian Tech

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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