BCCI announced equal pay for men and women cricketers in a major step to end pay disparity.
During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.
Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.
How to level up the celebrity-led marketing game in an influencer age.
All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.
Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here's why.
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.
A 15 to 20 percent jump in festive advertising spends over 2021 is expected.