HOW-IT-WORKS

How it Works

Pernod Ricard barred again, Delhi rejects liquor licence for third year

French liquor giant remains sidelined as Delhi Excise Commissioner cites ongoing criminal proceedings and questions of moral standing.

Brand Marketing

Warner Bros. Discovery revives HBO Max name in strategic rebrand

After two years as "Max," Warner Bros. Discovery is reviving the iconic HBO Max brand, signalling a renewed focus on premium content and brand identity.

Brand Makers

EaseMyTrip founder flags security flaw in rival travel site, claims China link

EaseMyTrip founder and chairman Nishant Pitti alleges rival travel site has ties to China and poses a data security threat to Indian armed forces; shares a series of screenshots from the rival website.

How it Works

TCS ranked among Top 50 most valuable global brands by Kantar BrandZ 2025

The Indian technology services major now ranks #45 globally, following a 28% year-on-year growth in brand value, reaching $57.3 billion.

How it Works

Indian film bodies declare boycott of Turkey over Pro-Pakistan stance amid rising tensions

The move comes in the wake of Turkey’s continued support for Pakistan amid escalating India-Pakistan tensions.

How it Works

Amazon cuts 100 jobs in devices and streaming unit

The move is part of a broader effort to improve operational efficiency and align with the company’s evolving product roadmap.

Brand Marketing

Amazon's Project Kuiper writes to DoT; seeks swift entry into India's satellite internet market

The company reportedly has submitted an application to the Department of Telecommunications (DoT) for a Global Mobile Personal Communications by Satellite (GMPCS) license, aiming to offer satellite-based internet services nationwide.

Digital

India restores access to Chinese, Turkish X handles after temporary suspension

Accounts of China's Global Times and Turkey's TRT World on X were briefly withheld in India amid rising Indo-Pak tensions following Operation Sindoor.

Brand Marketing

India's 'Boycott Turkey' intensifies as traders reject marble, apples over Ankara's support to Pakistan

Marble importers halt Turkish shipments, apples vanish from markets as traders and consumers unite under a growing nationalistic boycott.

Brand Makers

Harsh Goenka urges Indians to skip Turkey and Azerbaijan amid Indo-Pak tensions

Harsh Goenka, chairperson of the RPG Group, highlighted on social media platform X that Indians had spent over Rs 4,000 crore last year boosting tourism economies in Turkey and Azerbaijan.

LATEST NEWS
SPECIAL COVERAGE
WATCH LISTEN