Digital
Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India
Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
In this week's Weekly Shorts, the top brands and influencers have been listed based on their number of posts, engagement rates and follower growth. (Representative Image: Jizhidexiaohailang via Unsplash)
The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Top 5 Indian brands based on number of sponsored posts
Instagram's @Creators - @creators - 920
Sugar Cosmetics - @trysugar - 709
Mamaearth - @mamaearth.in - 687
Dot & Key Skincare - @dotandkey.skincare - 597
Amazon Fashion India - @amazonfashionin - 532
Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.
Data for Top Influencers In India based on engagement rate
Shreya Lenka - @sriyalenka.bs - 43.92 percent
Meenakshi Dileep - @i.meenakshidileep - 41.73 percent
Kartik Wadhwa - @kartikkwadhwa - 40.26 percent
Junaiz - @junaiz.vp - 38.74 percent
Astuti Anand - @astuti_mw - 32.12 percent
Top 5 Instagram influencers in India based on follower growth
(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)
Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent
Prachi Dhingra - @_prachi_dhingra - 932.20 percent
Papri Roy - @papriroy.official - 628.40 percent
Pia Dahiya - @pia_dahiya - 760.30 percent
Savio Barnes - @saviobarnes - 595.30 percent
This week’s Weekly Shorts is written by the editorial team of affable.ai
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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