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Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.
The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Top 5 Indian brands based on number of sponsored posts
Instagram's @Creators - @creators - 920
Sugar Cosmetics - @trysugar - 709
Mamaearth - @mamaearth.in - 687
Dot & Key Skincare - @dotandkey.skincare - 597
Amazon Fashion India - @amazonfashionin - 532
Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.
Data for Top Influencers In India based on engagement rate
Shreya Lenka - @sriyalenka.bs - 43.92 percent
Meenakshi Dileep - @i.meenakshidileep - 41.73 percent
Kartik Wadhwa - @kartikkwadhwa - 40.26 percent
Junaiz - @junaiz.vp - 38.74 percent
Astuti Anand - @astuti_mw - 32.12 percent
Top 5 Instagram influencers in India based on follower growth
(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)
Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent
Prachi Dhingra - @_prachi_dhingra - 932.20 percent
Papri Roy - @papriroy.official - 628.40 percent
Pia Dahiya - @pia_dahiya - 760.30 percent
Savio Barnes - @saviobarnes - 595.30 percent
This week’s Weekly Shorts is written by the editorial team of affable.ai
SPOTLIGHT
According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? (Image Source: Unsplash)
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