INFLUENCER-MARKETING

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Ayushmann Khurrana on partnering with Amazon Pay for 'Pay Karne Ka Smarter Way'

Ayushmann Khurrana discusses his experience with digital payments, partnering with Amazon Pay, his last transaction on Amazon Pay and more.

Interviews

International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry

"I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation," says Payal Gaming aka Payal Dhare.

How it Works

2.48 million profiles out of 8 million exhibit credible followers on Instagram: Report

A lot of the fake follower farming is happening in India, then Brazil and Indonesia. Suppliers of synthetic followers (humanly managed profiles of dubious quality, sold as real followers) are largely from Russia and Turkey," said Kalyan Kumar, Co-Founder, Klug Klug India.

Advertising

Savsol Lubricants announces actor Sidharth Malhotra as brand ambassador

The collaboration with Sidharth Malhotra also marks a milestone in Savsol’s journey in lubricants and engine oils, as it unveils Ester Fluid technology under the brand name Savsol Ester 5.

Advertising

Cannes Lions launches LIONS Creators, a first-ever creators experience at the festival

LIONS Creators has been established in collaboration with creators from around the world who all see the value in convening, doing business and learning from each other at the Cannes Lions International Festival of Creativity.

How it Works

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

How it Works

EY'S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

Brand Marketing

Mamaearth's Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why.

Digital

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.

Brand Marketing

Nykd's Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.