INFLUENCER-MARKETING

Social Media

From Virality to FIRs! Influencers who defined controversy in 2025

How it Works

Tanmay Bhat: Cancellation to comeback - how to crack longevity in the creator economy

Digital

Deepfakes, Identity Theft & the Law: Why Creators Are Going to Court

How it Works

Why stardom no longer guarantees success in Indian cinema?

Brand Marketing

‘Big brands can become suspicious,’ Unilever’s CEO says, as FMCG firm taps 300,000 influencers

Brand Marketing

Disney to invest $1 billion in OpenAI as it becomes first major content partner for Sora

Brand Marketing

Raj Shamani's House of X reality check: Can Indian influencers build sustainable brands?

Brand Marketing

Influencer marketing sector demands attention: ASCI

Brand Marketing

GCC’s Creator Boom: And Why Brands Can’t Ignore It

How it Works

Explained: Morality Clauses and the New Fault Lines of India’s Influencer Economy

Brand Makers

How influencers redefined condom branding in India

Brand Marketing

Noida influencer’s investigation flags misleading SPF claims by popular Indian sunscreens

How it Works

Chasing scale: What IPOs demand from India’s influencer marketing sector

Brand Marketing

From Villages to Viral: When creators put hidden gems on the tour‑ist trail

Advertising

Brands turn risk averse as influencer controversies trigger surge in morality clauses

Advertising

In-game ads emerge as top awareness driver, noticed by 43% of consumers: report

Brand Marketing

Auto creators take the wheel: Influencing purchase funnels and brand strategy

How it Works

Betting on themselves: The rise of India’s moonlighting creators

Brand Makers

Glow around celebrity brands is fading, but the big names still shine

Brand Marketing

Brands turn to AI tools, data audits to tackle fake influencers

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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