INFLUENCER-MARKETING

Brand Makers

How influencers redefined condom branding in India

Brand Marketing

Noida influencer’s investigation flags misleading SPF claims by popular Indian sunscreens

How it Works

Chasing scale: What IPOs demand from India’s influencer marketing sector

Brand Marketing

From Villages to Viral: When creators put hidden gems on the tour‑ist trail

Advertising

Brands turn risk averse as influencer controversies trigger surge in morality clauses

Advertising

In-game ads emerge as top awareness driver, noticed by 43% of consumers: report

Brand Marketing

Auto creators take the wheel: Influencing purchase funnels and brand strategy

How it Works

Betting on themselves: The rise of India’s moonlighting creators

Brand Makers

Glow around celebrity brands is fading, but the big names still shine

Brand Marketing

Brands turn to AI tools, data audits to tackle fake influencers

Digital

YouTube announces major updates to boost creator earnings and brand partnerships

Digital

IIGC writes to MIB, pushes for inclusion in influencer policy-making process

Digital

TikTok remains banned in India – but what if it returned?

Brand Marketing

Brands boost festive ad spends, allocate up to 40% to nano and micro influencers

Social Media

YouTube introduces urban-rural ads, creator hub, AI-powered peak points for advertisers

Social Media

Virality, brand deals, burnout: The fragile reality of creators in 'scroll, like, forget' age

How it Works

The 'Death of the Diva' is here: How GST cuts are fueling the rise of micro-influencers

Advertising

Patanjali Foods doubles down on advertising spend to Rs 739 crore YoY in FY25

Brand Marketing

Festive season influencer spend to cross Rs 700 cr: Qoruz

Digital

India’s festive digital AdEx to surge 25% in 2025; influencer & CTV spends to corner up to 35% of budgets

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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