INFLUENCER-MARKETING

How it Works

Tequila uncovered: How this Mexican spirit goes from agave fields to Indian glasses

Advertising

Meta’s financial ads go SEBI-verified: A leap toward safer investment advertising?

Advertising

Virality Over Value? Is India’s iconic brand-building playbook at risk in age of influencers

Brand Marketing

Explained: The real difference between Influencers and Brand Ambassadors

How it Works

Centre empanels 8 influencer agencies, outreach spend still at zero

Brand Makers

Payment delays plague influencer marketing agencies as major brands lag behind

Digital

Explained: The new tax code for social media influencers - and the trouble with it

Advertising

Instagram's data dive: Why frame-level insights can be a game changer for creators and brands

Digital

YouTuber Mohak Mangal seeks consolidation of suits as ANI alleges IP infringement

Brand Makers

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

Digital

Influencer content holds 2.2 higher attention than average digital ads: Kantar

Digital

YouTube's monetisation crackdown divides creator economy; praise for originality push, but payout concerns loom

Digital

ED books 29 celebrities for endorsing betting apps

How it Works

Creator economy in India hits Rs 3,500 crore, fueled by ecomm, FMCG sectors: Kofluence

Brand Makers

'Influencers make poor founders': True or false? Find out why influencer-led brands struggle to scale

Advertising

Tackling misleading medical ads amid digital boom

Brand Makers

From Virality To Viability: Creators decode the future of content and commerce

Advertising

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

Advertising

Ad holding giants go on a shopping spree for Influencer Marketing firms

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
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