Brand Makers
Dil Ka Jod Hai, Tootega Nahin
YouTube testing server-side ad injections to prevent ad blockers
Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.
The program will roll-out starting with Flipkart and Myntra.
SponsorBlock last week posted that YouTube is currently testing server-side ad injections with a limited number of users, as reported by TechCrunch. This is a part of YouTube’s efforts to avoid ad blockers.
Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.
TechCrunch reported that Youtube is improving its service and reliability in serving organic as well as ad video content via an update that will potentially result in suboptimal viewing experiences with ad blockers for viewers.
YouTube’s premium service does away with ads, providing a seamless and unhindered viewing experience to users. Additionally, ad blockers violate YouTube’s terms of service.
YouTube issued a pop-up message last year that stopped viewers from watching videos on the platform until they’d disabled ad blockers.
SPOTLIGHT
"The raucous, almost deafening, cuss words from the heartland that Piyush Pandey used with gay abandon turned things upside down in the old world order."
Read MoreThe new face of the browser: Who’s building AI-first browsers, what they do and how they could upend advertising
From OpenAI’s ChatGPT-powered Atlas to Microsoft’s Copilot-enabled Edge, a new generation of AI-first browsers is transforming how people search, surf and interact online — and reshaping the future of digital advertising.