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YouTube testing server-side ad injections to prevent ad blockers
Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.
YouTube’s premium service does away with ads, providing a seamless and unhindered viewing experience to users. Additionally, ad blockers violate YouTube’s terms of service. (Representative image by Christian Wiediger via Unsplash)
SponsorBlock last week posted that YouTube is currently testing server-side ad injections with a limited number of users, as reported by TechCrunch. This is a part of YouTube’s efforts to avoid ad blockers.
Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.
TechCrunch reported that Youtube is improving its service and reliability in serving organic as well as ad video content via an update that will potentially result in suboptimal viewing experiences with ad blockers for viewers.
YouTube’s premium service does away with ads, providing a seamless and unhindered viewing experience to users. Additionally, ad blockers violate YouTube’s terms of service.
YouTube issued a pop-up message last year that stopped viewers from watching videos on the platform until they’d disabled ad blockers.
SPOTLIGHT
The Storyboard18 Digital Entertainment Summit (DES) unpacked India's strategy for leading the digital entertainment economy, with top policymakers where they putlined how talent, technology, and governance would fuel future-ready growth.
Read MoreIn Photos: At DES 2025, India charts ambitious course for digital entertainment leadership
At the Storyboard18 Digital Entertainment Summit in New Delhi, policymakers and industry leaders outlined how talent, technology, and governance will drive India’s push to dominate the global entertainment economy.