Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha poll

Ayushmann Khurrana, has been roped in by the Election Commission of India to urge youngsters to vote in the upcoming 2024 Lok Sabha Elections. In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation's future leaders.

The actor will be collaborating with the Election Commission as pro bono support.

“Voting day is often considered as a holiday with hundreds of excuses offered for not to vote. Through the campaign Ayushmann Khurana, gives out a beautiful message and a single reason of why one should vote. His act is highly convincing and impactful and resonates well with his followers, mostly the younger generation. ECI has tried to utilise Ayushmann’s potential and reach to inspire and mobilise youngsters towards voting, as an important democratic exercise & duty towards the future," said Santosh Ajmera, Director, Voter Education at Election Commission of India, New Delhi.

“Everyone must vote and be conscious citizens by participating in the process of nation-building. The power to choose the leaders who will represent the country, represent our needs in the Parliament rests with us. Every vote counts and every vote is important. Voting is a symbol of empowerment in a democratic nation like ours," said Khurana.

Over the years, the actor has been the poster boy of progressive content cinema that aims to champion inclusivity. He has also been the flag-bearer for gender inclusivity in India through his films.

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.

“I’m honoured and humbled to have been roped in by the Election Commission of India to urge youngsters to cast their vote in the 2024 Lok Sabha elections. We are the largest democracy in the world, we are also a country with a huge youth population. So, it is imperative that the youth participates in deciding the future of our nation by casting their vote," he said.