ELECTIONS2024

How it Works

Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

Special Coverage

How Indian politicians are leveraging influencer marketing for Lok Sabha Elections

Partnering with resonant influencers allows politicians to create authentic content, bypassing traditional media and connecting directly with voters, shaping public opinion effectively, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Advertising

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

How it Works

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

Advertising

BluSmart launches #SmartCitizen campaign for 2024 elections

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

Advertising

Spotify encourages eligible Indian citizens to vote in 2024 general election via 'Play Your Part'

‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting.

How it Works

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media's Uday Mohan

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Advertising

Election countdown: BJP, Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

Advertising

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi's development agenda in new BJP campaign

Bharatiya Janata Party (BJP) launches 'Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi's Bharat focus and decade of achievements.

How it Works

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

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