ELECTIONS2024

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EC focuses on curbing Deepfake content during Maharashtra polls

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Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office

Special Coverage

How Indian politicians are leveraging influencer marketing for Lok Sabha Elections

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CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Digital

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

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BluSmart launches #SmartCitizen campaign for 2024 elections

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Spotify encourages eligible Indian citizens to vote in 2024 general election via 'Play Your Part'

How it Works

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media's Uday Mohan

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Election countdown: BJP, Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

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No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi's development agenda in new BJP campaign

Digital

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Quantum Brief

MCD removes over half a million political ads in Delhi before Lok Sabha elections

Quantum Brief

Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha poll

Advertising

Delhi-based marketing consultancy One Source joins BJP's digital marketing arsenal for 2024 elections

Brand Marketing

Explained: How political parties' media buying mirrors, and diverges from FMCG brands

Social Media

General elections: Mandatory identity verification for advertisers on Google

Social Media

Google collaborates with Election Commission to enable voters to discover critical voting information

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