Digital
Why OpenAI is hiring 100 ex-bankers: Inside the ChatGPT-maker's secret project to automate Wall Street's grunt work
Banijay Asia forays into SouthEast Asia through CreAsia Studio
Banijay Asia, a joint venture between Dhar and Banijay Group, had established the company and also owns Endemol Shine India.
Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations. (Image source: Official website)
Deepak Dhar, founder and chief executive officer, Banijay Asia, a company producing content for OTT, television and films has announced the creation of CreAsia Studio thus expanding into the South Asian region.
Banijay Asia, which is a joint venture between Dhar and Banijay Group, had established the company, and it also owns Endemol Shine India.
Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations.
Engle has worked across comapnies like Walt Disney, Warner Media, MTV among others. She held the position of head of content and development for Disney + in the APAC region.
She was also the head of original production for HBO Asia.
In 2023, Banijay took full control of Endemol Shine India where it acquired 51 percent stake in CA Media for $ 90 million to $ 100 million. Banijay and Endemol Shine India produced 85-90 scripted and unscripted shows across Hindi and regional languages in a year, stated a media report. This is likely to see an increase to 90-100 shows this year.
SPOTLIGHT
From Delhi’s sharp-tongued lyricists to Chennai’s bilingual innovators and North-East India’s experimental beatmakers, Rap 91 LIVE’s lineup was a sonic map of the country’s cultural diversity.
Read MoreEnd of the Old Guard? Publicis outperforms, WPP declines, Havas rises, Omnicom readies IPG merger
As WPP reels from revenue declines and vows sweeping restructuring, Publicis and Havas ride strong AI-led client demand. With Omnicom and IPG on the cusp of a historic merger, the global advertising landscape braces for a power realignment built on data, technology, and efficiency.