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Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
B9 Beverages, the maker of Bira 91 beer plans to raise Rs. 400 crore in fresh funding. The funds are set to come from existing investors as well as a new one. The current investors include Japan's Kirin Holdings, Sequoia Capital and Sofina of Belgium. The company plans to raise finds to expand its current business.
This will count for the third round of fund-raising for B9 Beverages in 13 months.
Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. The investment will be used to increase the capacity of distribution of their current range of products and expand Bira 91 Taproom chains and their Beer Cafe’s.
Bira 91 is currently valued at $550-$600 million.
As India eyes global leadership in media, entertainment and gaming, Storyboard18's Digital Entertainment Summit, set to take place on June 27 in the capital, will spotlight the bold strategies, policy pathways and creative innovations shaping the future of the industry.
Read MoreFrom the chiefs of Nestle, Diageo, Colgate, PepsiCo, Zetwerk and CRED to AI visionaries, marketing mavens, top creators, ad legends and leading global agencies' CEOs, the brightest minds converged at the Storyboard18 Global Pioneers Summit for an action-packed day of meaningful dialogues on creativity, commerce and culture.