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Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)
Interactive Avenues and Kohler India
Interactive Avenues bagged the Kohler India account after a multi agency pitch. The account will be managed out of the agency’s Gurugram office. As the digital agency for the brand, its overall mandate is to enhance the brand’s digital footprint across the country. Two weeks ago, full-service marketing agency Efficacy Worldwide became the Agency of Record (AOR) for the brand.
Verve Media and True North
Verve Media has won the video creation mandate for private equity firm True North. The responsibility of the agency would be to create strategy driven films for the firm’s social media channels. In June, the agency retained the social media mandate which included social media management, digital creative designing, content marketing and online reputation management (ORM) for Pragati, a brand offering customized warehousing solutions and services, and its sister company PISL, earlier known as Pragati Infra. In May, Verve Media had also bagged the social media mandate of Spring Bio Solution.
Grapes and JBL
Integrated marketing agency Grapes has been named the social media agency of record for JBL, an American electronics company owned by HARMAN. The account that was won after a multi-agency pitch will be handled out of the agency’s Delhi office. The mandate includes social media strategy, planning and execution, content creation and online reputation management (ORM). A few weeks ago, Grapes bagged the integrated creative media account for Zee Media which was won following a pitch. Grapes will focus on developing integrated communication strategy, and creatives across offline and digital media. The mandate of Zee Media includes Zee News, ZEE Business, ZEE 24 Ghanta, ZEE 24 Taas and Zee Digital.
FoxyMoron and aha Tamil
FoxyMoron, part of Zoo media, added the south content OTT platform aha Tamil to its client roster. The mandate will be handled by the agency’s Bengaluru office. Regional content in the country is growing and more advertisers are sharpening and regionalising their strategies. The Zoo Media network has defined a regional content focus as Naya Bharat.
Compiled by Kashmeera Sambamurthy
SPOTLIGHT
At the Storyboard18 DNPA Conclave 2025, Union Minister Ashwini Vaishnaw spotlighted the critical role of traditional media in an evolving digital landscape. He emphasized that such gatherings can aid the govt in formulating more effective policies for a balanced and sustainable media ecosystem.
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